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THE POWER OF IDEAS...
THE POWER OF IDEAS...
CLIENT
SERVICES
INDUSTRY
DATE
Sokoun Spa faced the challenge of establishing a brand identity that would effectively convey its commitment to luxury and tranquility in a highly competitive wellness market within Saudi Arabia. The spa needed a brand that not only reflected its high-end services and advanced facilities but also resonated with the cultural and spiritual values of its clientele. They sought a design that could seamlessly integrate their diverse offerings—massage therapies, fitness facilities, and luxurious amenities—into a cohesive identity. Additionally, Sokoun required bilingual print materials to cater to both Arabic and English-speaking guests, ensuring accessibility and inclusivity.
The Solution
INV designed a bespoke logo inspired by Sokoun’s interior lines and the Qur’an’s imagery of “gardens beneath which rivers flow,” using waterfalls to symbolize serenity. We created bilingual print materials that highlighted Sokoun’s offerings, transforming it into a premier destination for holistic wellness and ensuring accessibility and inclusivity.
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Luxury Spa Awards
The branding project for Sokoun Spa & Fitness Centre achieved remarkable success, including the opening of an exclusive women’s salon, further enhancing its reputation for luxury and specialisation. The spa gained significant recognition, earning four prestigious awards between 2020 to 2023—three Luxury Global Spa Awards and one Continent Award.
Sokoun's elevated brand identity led to increased customer engagement, strong market positioning, and a notable rise in foot traffic and revenue. The bilingual materials effectively catered to both Arabic and English-speaking guests, solidifying Sokoun’s role as a premier wellness destination in Riyadh.
