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THE POWER OF IDEAS...
THE POWER OF IDEAS...
CLIENT
SERVICES
INDUSTRY
DATE
Orluna, a UK lighting brand known for creating Britain’s most beautiful lights, specializes in high-quality solutions for commercial, residential, and hospitality sectors. They approached us seeking a digital partner to support their growth.
Orluna, a UK lighting brand known for creating Britain’s most beautiful lights, specializes in high-quality solutions for commercial, residential, and hospitality sectors. They approached us seeking a digital partner to support their growth.
Orluna approached us with a clear vision and ambitious goals for leveraging technology to drive their growth. After parting ways with their previous provider, they needed a reliable partner to maintain their current website, ensuring smooth operation, feature deployment, and design/development support. While their platform had potential, they lacked the necessary infrastructure and expertise to fully optimize it, improve their bottom line, and fuel future growth.
The Solution
Our collaboration with Orluna began with taking full ownership of their existing digital platform. We’ve created new modules, designed and launched new pages, and addressed critical issues through bug fixes and code refactoring. In addition, we provide continuous maintenance to ensure the platform remains reliable and efficient, allowing Orluna to stay focused on their growth.
To support the launch of Orluna’s new sustainable product line and their “finishes” collection, we designed and developed interactive modules that showcase these offerings in a visually engaging way. These modules allow users to explore product details, compare finishes, and learn more about the sustainability features, driving awareness and engagement with these innovative lines. By integrating these modules into the platform, we helped Orluna highlight their commitment to sustainability and design versatility, enhancing customer interaction with their latest products.
To further support Orluna’s operations, we developed a custom product information management (PIM) system integrated with their inventory. This system centralizes their product data, ensuring accuracy and streamlining their workflow. By connecting the PIM to their inventory, we’ve enabled seamless updates and management of product information, optimizing both operational efficiency and overall business performance.
We developed Orluna’s existing light specification tool, a key resource for lighting designers. This tool was upgraded to offer more flexibility and precision, making it easier for designers to configure and specify lighting solutions. Additionally, we introduced a new feature that generates custom data sheets on demand, streamlining the design process and providing lighting professionals with the exact specifications they need in real time. This development has greatly improved the tool’s usability and efficiency, further positioning Orluna as a go-to brand for lighting designers.
5
Product range launches
30%
Increase in site visitors since 2023
21%
Increase in engagement after speed increases
Our partnership with Orluna has been instrumental in driving their digital growth and supporting the launch of new product lines. Through a tailored approach, we've enhanced their platform’s functionality, streamlined product management, and introduced interactive features that have deepened customer engagement. This ongoing collaboration reflects a strong alignment between our teams, allowing us to continuously refine and optimize Orluna’s digital presence to meet their evolving business goals. The success so far underscores the power of strategic digital transformation in a highly competitive market.
