Ophiuchus Jewels - INV
099

THE POWER OF IDEAS...

Ophiuchus Jewels

Creating an E-commerce experience for a Parisian luxury jewellery startup

CLIENT

  • Ophiuchus Jewels

SERVICES

  • UX Design
  • Visual Design
  • Web Development

INDUSTRY

  • Luxury

DATE

  • May 2020

Ophiuchus, a Parisian high-end custom jewelry brand, specializes in creating bespoke, luxury pieces. They approached us to develop a refined and immersive e-commerce platform that would reflect their brand’s exclusivity and craftsmanship, while providing a seamless and engaging shopping experience for their discerning clientele. Ophiuchus, a Parisian high-end custom jewelry brand, specializes in creating bespoke, luxury pieces. They approached us to develop a refined and immersive e-commerce platform that would reflect their brand’s exclusivity and craftsmanship, while providing a seamless and engaging shopping experience for their discerning clientele.

The Problem

Ophiuchus, a Parisian high-end custom jewelry startup, needed a digital platform that reflected the elegance and exclusivity of their brand. As a new player in the luxury jewelry space, they required an e-commerce shopfront that would not only showcase their bespoke creations but also deliver a seamless user experience. Additionally, the platform needed to integrate smoothly with their operations, handle high-end product specifications, and offer a visually stunning yet functional design that would appeal to discerning clientele.

The Solution

We created an interactive e-commerce experience for Ophiuchus, featuring sleek animations, minimalistic design, and engaging interactive elements. This approach showcases their luxury jewelry in a visually stunning yet intuitive way, offering customers a seamless and immersive shopping experience that aligns with the brand’s refined aesthetic.

Interactive Journal

We designed an interactive journal that allows Ophiuchus staff to upload images, which users can drag, drop, and manipulate. This feature adds a creative, hands-on element for customers to explore design inspiration and product details, offering a more immersive and engaging way to connect with the brand.

Custom Backend Development


We built a tailored backend for Ophiuchus by integrating the Shopify API with Strapi, creating a seamless and highly customizable e-commerce experience. This setup allows for enhanced flexibility in managing content and products, providing the Ophiuchus team with a user-friendly interface to maintain their unique, luxury-focused shopping experience. This custom solution ensures the platform remains scalable while delivering a refined, personalized experience for their clientele.

Results

1
Sold-out launch

Our collaboration with Ophiuchus played a key role in establishing their digital presence and supporting a successful sold-out product launch. We worked closely with their team to bring their vision to life, helping to showcase their craftsmanship and engage their target audience. Though our partnership has concluded, the work we've done together has set the foundation for their ongoing success.