Coffee Cabana - INV
099

THE POWER OF IDEAS...

Coffee Cabana

Crafting an authentic Colombian coffee brand experience

CLIENT

  • The Light Cinemas

SERVICES

  • Brand Strategy
  • Packaging
  • Signage
  • Visual Design

INDUSTRY

  • Entertainment & Hospitality

DATE

  • May 2022

Coffee Cabana, a Colombian-inspired café, sought a fresh brand identity to capture the authenticity of Colombian coffee. They turned to INV for a distinct and memorable solution that truly reflected their vision. Coffee Cabana, a Colombian-inspired café, sought a fresh brand identity to capture the authenticity of Colombian coffee. They turned to INV for a distinct and memorable solution that truly reflected their vision.

The Problem

Coffee Cabana faced several challenges in establishing a compelling brand identity. Firstly, they needed to distinguish themselves in a competitive café market while staying true to their Colombian inspiration. Ensuring the brand authentically represented the rich heritage of Colombian coffee, while also appealing to a modern audience, was crucial. Additionally, they required a cohesive identity that would seamlessly integrate across various touchpoints, from in-store experiences to digital presence, all while conveying a sense of originality and warmth.

Our Solution

We created a brand identity for Coffee Cabana that fused Colombian authenticity with modern style. Drawing from vibrant flag colors and coffee bean imagery, and with logo lines echoing coffee fields, our design delivered a cohesive, engaging brand experience across all touchpoints.

Results

200+
Customers per day

6%
Local coffee market on Deliveroo

The project has proven highly successful, both in the shopping centre and on Deliveroo. The café now commands a notable 6% market share in its local area on Deliveroo, reflecting its strong presence and appeal in the delivery space. In the shopping centre, Coffee Cabana's new, vibrant identity ensures it stands out, making it easily recognisable and a favourite destination for shoppers. This combination of visibility and market impact underscores the effectiveness of the rebranding, positioning Coffee Cabana for continued growth and success in both physical and digital spaces.