THE POWER OF IDEAS...
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The Problem
Coffee Cabana faced several challenges in establishing a compelling brand identity. Firstly, they needed to distinguish themselves in a competitive café market while staying true to their Colombian inspiration. Ensuring the brand authentically represented the rich heritage of Colombian coffee, while also appealing to a modern audience, was crucial. Additionally, they required a cohesive identity that would seamlessly integrate across various touchpoints, from in-store experiences to digital presence, all while conveying a sense of originality and warmth.
Our Solution
200+
Customers per day
6%
Local coffee market on Deliveroo
The project has proven highly successful, both in the shopping centre and on Deliveroo. The café now commands a notable 6% market share in its local area on Deliveroo, reflecting its strong presence and appeal in the delivery space. In the shopping centre, Coffee Cabana's new, vibrant identity ensures it stands out, making it easily recognisable and a favourite destination for shoppers. This combination of visibility and market impact underscores the effectiveness of the rebranding, positioning Coffee Cabana for continued growth and success in both physical and digital spaces.