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THE POWER OF IDEAS...
THE POWER OF IDEAS...
CLIENT
SERVICES
INDUSTRY
DATE
Despite their expanding footprint, The Light faced challenges in establishing a cohesive and recognisable brand identity across their various locations. Their existing branding lacked a unified personality, resulting in inconsistent customer experiences and limited brand loyalty. They needed a transformation that would not only resonate with their diverse audiences but also distinguish them in a competitive market.
The Solution
Working as a team with the stakeholders, HR and the marketing team. We reimagined the customer journey by having in-house workshops and strategic questionnaires for existing customers, ensuring a seamless and memorable experience to build a loyal customer base and elevate brand visibility
By crafting a distinct brand voice and personality, we ensured that every touchpoint – from social media interactions to in-theater experiences – resonated with authenticity and charm.
Recognising that the staff are the face of the brand, we assisted in a comprehensive training program to align them with the new brand values and enhance customer service.
What we produced
We developed a cohesive and compelling brand identity for The Light Cinema, capturing their commitment to exceptional cinematic experiences. This included a new logo, color palette, typography, and visual language that conveyed warmth, community, and modernity. The logo features an icon symbol floating above the ‘i,’ representing a projection of light akin to a lighthouse—your town’s destination for top-notch entertainment. The spotlight is segmented into three circles, symbolizing film, bar, and food, effectively connecting all aspects of The Light Cinema.
Each piece of collateral was thoughtfully designed to convey The Light’s new brand personality, ensuring a seamless and captivating experience for their audience at every interaction. This included in-house experience such as the popcorn boxes, uniforms. posters and digital screens, that created a unified and inviting atmosphere making sure its more memorable.
We designed customized signage and wayfinding systems that guide visitors effortlessly through the venues. This included clear directional signs, engaging posters, and digital displays, all tailored to enhance the moviegoing experience and reinforce The Light Cinema's new brand identity.
1x
ICTA Best New Cinema Award
12%
Sales growth since rebrand
Since supporting The Light Cinema’s rebranding during the COVID period, the cinema has achieved remarkable strategic results. The new brand identity contributed to the opening of four additional sites across the UK, leading to a 12% growth in sales. One of the new sites even won an industry award, showcasing the success of the rebranding effort.
Brand awareness has significantly increased, evidenced by a rise in membership sales, successful sponsored partnerships, and recognition in the Sunday Times Fast Track 100 list.
